Safeway at University Town Center

safeway cropped

Project Description
The latest development in University Town Center (UTC) is the mixed-use project anchored by Safeway at the intersection of America Boulevard and East-West Highway. The 85,524-square-foot development was led by Echo Realty in partnership with The Bernstein Companies and is scheduled to opened in April 2016. The Safeway itself will house a Starbucks, a pharmacy and a bank. Other tenants will include Town Center Wine & Spirits, Unleashed by Petco, Phenix Salon, Pollo Campero and a 10,000-square foot MedStar primary & urgent care facility. The project will also include a two-story parking garage.

The $26 million development was partially financed with a City of Hyattsville $400,000 Revitalization Tax Credit and $3.1 million in financing from Prince George’s County, of which $2 million was from the Economic Development Initiative (EDI) and $1.1 million in the form of a Payment in Lieu of Taxes (PILOT) program.

University Town Center (UTC) is a multi-billion dollar mixed-use hub featuring 14 million square feet of office space, a 910 bed student housing building, several condominium buildings, dozens of dining and retail options and a 14-screen movie theater.


Prince George’s County Officials, ECHO Realty executives, and representatives from the City of Hyattsville officially broke ground on the Safeway site on May 7, 2015. The groundbreaking marks “the first page in the next chapter of University Town Center,” said former Mayor Marc Tartaro. The project sets an example for public-private partnerships with support provided by the County’s Economic development Initiative (EDI) fund and from the City of Hyattsville’s Revitalization Tax Credit program, designed to support revitalization projects. David Iannucci, Economic Development Aide to the County Executive, believes that Safeway is “our opportunity” and that “we are optimistic that the Safeway will bring new life to the area.” 

Project Documents